Here is the task and response as they appear in the video:
Consumers are exposed to an extreme amount of advertising in the modern era. To what extent do you think people are influenced by ads? What measures would you suggest to protect them?
Modern approaches to marketing have become increasingly intrusive, and this has exposed people to more advertising than ever before in history. Because many of these advertisements successfully manipulate the viewer’s lifestyle and opinions, I feel their influence is profound. This essay will analyse examples that demonstrate this influence. It will also offer suggestions regarding how society can guard itself against the powers of advertising.
The influence of advertising can change lifestyles and societal values in dangerous ways. For example, fast food, such as that served by McDonald’s and KFC, is often presented as the diet of athletic people. To the public, these images normalise and validate what many scientific studies have confirmed is a very unhealthy dietary choice. In addition to altering lifestyles, marketing campaigns can also confuse the public about important societal events. For instance, a recently released video depicts a group of marching protestors defusing a confrontation with the police by giving them a Pepsi. Many people correctly pointed out that such imagery trivialises the purpose of protest and the professional role of the police, images that could dangerously alter the opinions of impressionable young people. Thus, as the above examples show, advertising in the modern era is extremely influential.
To protect people from these negative effects, one approach is to regulate the number of times a marketing campaign can target a specific person’s social media account. This has been effective in Canada, where marketers are only allowed to present their promotional Facebook imagery to people old enough to know they are being advertised to. A second strategy could be to create awareness programs in high schools that educate young people about advertisements and their influence. These two policies would help preserve the public’s ability to remain critical of what they see.
Although advertising is an economic necessity, its influence should be recognised and kept under control. As the above has shown, societies should work to guard their freedom to make decisions unaltered by the interests of large companies.
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