(Model essay) Academic Task 2 question as seen in Vancouver, Canada, in December 2011

Some people believe advertising causes more harm than good to society. Others refute this.  Discuss both views and share your opinion.

One of the main stimulants of consumerism within a country is advertising. As such, advertising can be seen as a necessary practice within any healthy economy. However, people often counter this by saying that too much exposure to commercial promotions can cause societal problems. Both sides of this argument will be analysed before a conclusion is reached.

On the one hand, advertising stimulates healthy spending, which can grow economies and create jobs. Take Coca-Cola, for example. Coca-Cola is a company that spends massive amounts on marketing every year. Because of this, it has become a brand that is recognised in the most remote corners of the earth. This level of recognition allows even the smallest of vendors anywhere in the world to create wealth through providing an attractive product with a powerful brand to potential customers. Thus, it is understandable why many people believe the benefits of advertising outweigh the drawbacks.

On the other hand, it is purported by many that advertising has negative ramifications on societies. For example, at Christmas time, American children are often the target of very elaborate marketing schemes hatched by large companies looking for holiday sales. As these sorts of campaigns can induce children to become overly concerned with commercial matters, many people worry this may interrupt their development as moral people. When seen in this light, it is clear why many people feel there are more drawbacks than benefits to advertising.

Following this look at both sides of the above debate, I feel the manner in which advertising fosters wealth and economic growth makes it much more positive than negative in nature, and I hope these positive financial effects are increasingly experienced the world over.

 

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