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Posts tagged with ielts writing sentence structure

Better IELTS sentence structure in 28 minutes!

Posted on May 6, 2017 by - Comments are off

IELTS Academic and General Task 2 - How to write at a band 9 level

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Here is the task and response as they appear in the video:

Consumers are exposed to an extreme amount of advertising in the modern era. To what extent do you think people are influenced by ads? What measures would you suggest to protect them?

Modern approaches to marketing have become increasingly intrusive, and this has exposed people to more advertising than ever before in history. Because many of these advertisements successfully manipulate the viewer’s lifestyle and opinions, I feel their influence is profound. This essay will analyse examples that demonstrate this influence. It will also offer suggestions regarding how society can guard itself against the powers of advertising.

The influence of advertising can change lifestyles and societal values in dangerous ways. For example, fast food, such as that served by McDonald’s and KFC, is often presented as the diet of athletic people. To the public, these images normalise and validate what many scientific studies have confirmed is a very unhealthy dietary choice. In addition to altering lifestyles, marketing campaigns can also confuse the public about important societal events. For instance, a recently released video depicts a group of marching protestors defusing a confrontation with the police by giving them a Pepsi. Many people correctly pointed out that such imagery trivialises the purpose of protest and the professional role of the police, images that could dangerously alter the opinions of impressionable young people. Thus, as the above examples show, advertising in the modern era is extremely influential.

To protect people from these negative effects, one approach is to regulate the number of times a marketing campaign can target a specific person’s social media account. This has been effective in Canada, where marketers are only allowed to present their promotional Facebook imagery to people old enough to know they are being advertised to. A second strategy could be to create awareness programs in high schools that educate young people about advertisements and their influence. These two policies would help preserve the public’s ability to remain critical of what they see.

Although advertising is an economic necessity, its influence should be recognised and kept under control. As the above has shown, societies should work to guard their freedom to make decisions unaltered by the interests of large companies.

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IELTS study hacks (and other Q&A!)

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This way to band 9…

The essay in this video was written by a practicing IELTS examiner.

This question was seen last year in Moscow:

Some people contend that all young people should attend university after high school, while others maintain that this is not always the best option. Discuss both views and give your opinion. Give reasons for your answer and include examples from your own experience where appropriate.

Some feel that all young people should attend university, while others point out this may not be a suitable path for everyone. I am of the latter view. I believe that career training in other areas may serve the interests of many young people far better than undergraduate studies.

On the one hand, there is convincing support for university education for all. Firstly, a liberal education encourages the broadening of the mind. For example, students of history, art and literature tend to be tolerant and thoughtful and fulfil useful service careers in teaching, journalism, public relations and politics. Encouraging everyone to enrol in university would also push people towards lucrative professional roles, such as those held by doctors and lawyers, positions that also bring great social prestige.

However, despite these benefits, universal tertiary education would be problematic at both the societal and personal levels. It should be noted that the building of houses and offices, the transporting of goods, and the production of furniture and appliances are essential to society and require skilled manual workers and tradespeople. Further, many young men and women naturally excel when working with their hands. Forcing them to study disciplines of abstract thought would clearly be a waste of their time and potential. Thus, encouraging people to choose a path that allows them to invest in their natural strengths is better for both the individual and society as a whole.

Overall, it can be seen that although pursuing a university education has many merits, it may be more of a hindrance than a help to some people. In my own case, being very bad with my hands but quite handy with words, university was the right option for me. As this essay has shown, everyone is different and no one course in life fits all.

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How to get full marks for Task Achievement

The essay in this video was written by IELTS Examiner C. This question was seen recently in Sydney:

These days many people prefer to rent rather than buy their own house. Why is this this so? Discuss the relative advantages and disadvantages of renting or buying, and give your own opinion.

Give reasons for your answer and examples from your personal experience where appropriate.

Here is the essay as it appears in the video:

In most major cities in the west, people are opting to rent a home instead of buy. This is mostly because house prices have increased dramatically while personal income has not, a trend that means mortgage repayments now account for a much larger share of income than in the past. Renters have more disposable income every week than buyers and this is a big attraction. However, in my opinion, this is a false economy and in the long run I believe that the advantages of buying a property greatly outweigh the short-term savings to be made by renting.

While it is certainly cheaper week-by-week to rent than pay a mortgage, the renter misses out on the large capital gains to be made when buying a home. When I took out my own mortgage on my two-bedroom apartment, my repayments on a $400,000 loan were about $600 a week, compared with $500 for rental value on a similar property. However, over the past three years my apartment has appreciated by more than $250,000, greatly outweighing the $15,000 I would have saved by renting. In addition to this, my mortgage payments secured an acquisition of property that will remain valuable for my family into the future. Financial growth of this sort is not possible through renting.

Renters do not only lose out on capital gains, they also lose in terms of security and peace of mind. The roof over their heads once their lease is over is always at the mercy of the landlord, who might at any time decide to sell the property. The landlord can also put up the rent when they feel the market warrants it. Further, unless the renter invests their savings judiciously, the money they save will be frittered on day-to-day life, leaving them very much poorer than the buyer once retirement looms.

In conclusion, while a first mortgage will cost more each week than renting, the advantages of buying, including capital appreciation and housing security, greatly outweigh the short-term savings to be made by renting.

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